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Today more than ever there is a rise in the amount of customers who are rejecting labels without inclusive sizing. This is a cultural response to a lingering period of men and women (but mostly women) to be far too closely scrutinised for what they wear.


Your clothes are designed to fit more than one size, for a dual intention. Fashion plays a crucial role in promoting body positivity and self-confidence among women. It allows women to express themselves and feel comfortable in their skin. The right outfit can make a woman feel empowered, confident, and beautiful, regardless of her size, shape, or colour. Fashion gives women the freedom to showcase their personality and uniqueness. It's not just about following the latest trends, but about finding what suits you best and wearing it with pride. The fashion industry is slowly recognizing the importance of inclusivity, with more brands designing clothes for all body types. This inclusivity in fashion not only fosters self-love and acceptance, but also contributes significantly to women empowerment.


It's time for plus-size inclusion to become a true movement at the luxury fashion level. If designers and brands could offer larger size ranges, bigger sample sizes could be made available for editorial shoots with plus-size models or celebrities and runways could become more representative; if retailers would stock those sizes, they'd be available for women attending the shows to borrow or buy.

Most importantly, the joy of fashion would become available to a wider swath of women. Representation matters.

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